How to » feed click throughs to your Google Analytics
To track click throughs from an email campaign you need a specially constructed url that will pass useful information to a Google Analytics (GA) enabled website.
- Construct the URL
Google makes a tool available to help with this (http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578)
- The URL should look more-or-less like this
http://your web address.com/?utm_source=newsletter&utm_medium=email&utm_campaign=edition1
- Place the link in your email (these instructions are for MS Outlook 2007)
- Hightlight the text for the hyperlink
- Select the 'Insert' tab
- Select hyperlink from the context menu
- Enter the hyperlink from (2) above
- Click 'OK'
- When someone who receives the newsletter clicks the link to your website the necessary tracking information is passed to the GA tracking code