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Mail Distribution :: feed click throughs to your Google Analytics

How to » feed click throughs to your Google Analytics

To track click throughs from an email campaign you need a specially constructed url that will pass useful information to a Google Analytics (GA) enabled website.

  1. Construct the URL

    Google makes a tool available to help with this (http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578)

  2. The URL should look more-or-less like this

    http://your web address.com/?utm_source=newsletter&utm_medium=email&utm_campaign=edition1

  3. Place the link in your email (these instructions are for MS Outlook 2007)
    1. Hightlight the text for the hyperlink
    2. Select the 'Insert' tab
    3. Select hyperlink from the context menu
    4. Enter the hyperlink from (2) above
    5. Click 'OK'
  4. When someone who receives the newsletter clicks the link to your website the necessary tracking information is passed to the GA tracking code